Email Marketing is a digital marketing strategy which allows a marketer to send, schedule or automate bulk emails to subscribers. These emails are usually termed as newsletters. Email marketing systems can be grouped into five categories and they are :
4.Email marketing analytics.
5.Traffic and Sales generation
Completing a website or a blog is just the beginning of running it but getting visitors, clients, customers or traffic to your website is yet another challenge. Most at times, freelancers and business owners become very interested in running their business online by creating a website that can return their investments (“ROI” (Return Over Investments)).
Over the past decade, internet technology has improved and increased in usage worldwide. Many great people have used the internet to improve their research, lifestyle and businesses. Google for instance offers a wide range of unique services worldwide to Billions of users every day and is one of the giant Internet Firms on the web. Similar as Facebook and many more. Google and Facebook are two of the most popularly ranked website today with billion-dollar assets. Many more companies are running million-dollar website, others are also running thousands, some hundreds, and most $0 at all.
If your business is not on the internet then now is the time. it is never too late to show your presence online because the world is changing, technology is improving everyday and nothing ever get downgraded. Most software, apps and script are being upgraded almost all the time. Billions of people are on the internet searching for your help, your services or your products. Build as much as email list as you can and start broadcasting information about your your business to your list (Business contact list.)
You can assume that publishing and hosting a fully functional website is just 50 percent of running a successful business online and getting customers, clients, followers, visitors (Traffic) to your website is the other half of the job.
There are many ways of getting leads, followers or traffic to your website. One of the major strategies is email marketing. This method of digital marketing is used by many digital advertisers and businesses on the internet. Email marketing gives you the ability to send one newsletter or message to many email addresses at a time (Subscribers).
The first and most essential thing to do before you can run a successful email marketing campaign is build your email list. Building your email list could be a bit challenging for beginners but there is a saying that goes like “Rome wasn’t built in a day “and “The expert was once a beginner “
Adding new contacts to your mobile phone (phone book) is a good example of building your email list. For instance, a brand-new phone with a new sim card usually have no contact. Every new phone comes with empty contact list but every mobile phone user adds or stores new numbers as time goes on.
There are no limitations to the number of emails that you can build on your list. You can have unlimited number of emails from thousands to billions of addresses on your list and deliver bulk messages to your subscribers.
- Create a sign-up form
- Drive traffic
- Manage your list
There are various email marketing service providers who provide quality email delivery services to users worldwide. The two most popular email marketing service providers are MailChimp and Getresponse. You can easily create a sign-up form and integrate it on your blog or your website.
Sign-up forms are also termed as lead forms. A basic sign up form usually contains two fields which request for a user name and an email address. This type of sign up form can build unlimited amount of email list.
illustration of a basic Sign up , subscription or a lead form
Step 2: Log in to your email and click confirmation links from Mailchimp to verify your account
Step 3: Login to your Mailchimp account.
Step 4: Complete all Mailchimp profile settings and verify your webmail eg. firstname.lastname@example.org
Step 5 (a): Create List – click “List” on your Mailchimp profile dashboard , Enter Your list name , company email and all other details required and save settings.
(b): Build your sign up form – click List on your Mailchimp profile dashboard
> Select your List title
> click “Sign up Forms”
> Select Form Builder
> Use the building , design and translate form tools to create your sign up form and save settings.
Step 6: Embed your sign up form on your blog or your website.
> Click “list” on your Mailchimp profile dashboard
> Select your list title
> Click “Sign up forms”
> Select Embdded Forms
> Copy the html code of your form and paste it at the backend or source code of the page where you want the form to be displayed.
Your sign up form should appear on your site or blog where you pasted the html script which you copied from Mailchimp.
After creating your list and signup form , all user entries via the form will be stored on the list you created.
Provide quality or helpful content on your website or blog . It can be ebooks , services , promo , or helpful info and start sending traffic, visitors , customers or clients to your website or blog where the form is displayed .
There are many different methods and strategies which you can use in driving good traffic to your website but the two major ways of driving traffic are:
- Free Traffic
- Paid Traffic
Note: Website Traffic is the total number of visitors , customers , followers , clients or people who appear or visits a website at a certain period.
Traffic is one of the most common problems in running a website or a business online. In general, to obtain free traffic, your website should have quality content. The content on your website should be easily accessible and very helpful to your audience.
Provide information or services that is unique and exclusive while you update your site or blog consistently. This will increase long term user activities and content engagement on your website.
It is very important to note that the longer users stay on your site or blog the more it ranks high on search engines and the more you provide useful or very helpful content on your website the more people refer their friends to your website therefore resulting in very high traffic delivery.
Your audience will sign up for interesting offers on your website or blog so it is highly recommended that you provide freemium offers, services or products for your website visitors in exchange for their emails. This is one of the easiest ways of getting free website traffic to build your email list.
Added to this, there are two major other ways of getting free website traffic to build your email list and they are:
- Free Instant Website Traffic
- Long Term Free Website Traffic.
There are many ways of driving free and instant traffic to your website. Using the instant free website traffic method below properly can drive between a thousand and ten thousand website traffic within 24 / hours. A few of these methods includes;
- Traffic Exchange
- Social Media
Traffic Exchanger: There are many individuals on the web striving to gain free consistent traffic to their website or blog. Many networks have created traffic exchanging websites to help solve this problem or at least reduce the pressure (Poor Website traffic).
Traffic exchangers are websites that generates free instant traffic for people with low or poor website traffic. To begin visit a traffic exchanging website, sign up, complete any verification process and then login. You will receive a bonus exchanger credit. The exchanger credit is like a digital currency which can be used for getting clicks from people to your website.
You can obtain free credit by clicking a link to visit another exchanger’s website. As you click to visit another person’s website you will be earning more points to also get people to visit your website. Traffic from exchanger stops as soon as you run out of credit. You can drive good traffic to your website and build your email list using this method of free instant website traffic.
1. Like4Like | Visit Site
2.TraffUp | Visit Site
3.YouLikeThis | Visit Site
4.AddMeFast | Visit Site
5.FollowLike | Visit Site
Sign up, log in and earn as many points or credit as you can from traffic exchanging website to receive more clicks to your website whiles you provide quality information, content or services on your site or blog
Today’s social media is a modern upgrade of internet forums and chat rooms in the olden days (90’s ). There are billions of people on the internet today using social media apps and websites on daily basis.
Facebook, Twitter, Google+ , YouTube and LinkedIn are few of the most popular and free social media networks today. You can use one or multiple social media account(s) to drive free traffic to build your email list on your website.
Facebook: Facebook is the largest social media network with more than 2.5 billion active users. Many people in different countries worldwide use Facebook on a daily basis. To some, Facebooking has become a digital culture. Facebook makes it easier for users to meet new people and open a digital business online. You can get free and instant traffic from Facebook to build your email list on your website.
Facebook business Page: Set up a Facebook business page, upload your logo and your business cover photo. It is highly recommended that you post interesting content on your Facebook business page that can be useful or of good help to people before you start sending invitations for page likes.
Facebook business Page settings: It is very important to update your contact and address information while you set your website address link on your business page. Configure keywords for your page description carefully as this may affect rankings in search engines such as Google.
Managing Facebook business page: complete all your Facebook business page settings with real details and Start posting relevant content as you invite your Facebook friends to like your page. Post as much as useful content as you can, at least three posts every day. Share your posts directly from your business page to your friends, groups and on your timeline. You will start receiving instant Traffic from Facebook page to build email list on your website.
Creating Facebook Group(s): If you plan on getting consistent and free instant website traffic, then you need to create a Facebook group page for your brand. Currently, Facebook is not just a social media network but it also connects people to businesses and vice versa.
Create a group for your brand, your business, institution, organization or your trademark. Upload your group logo, cover photo, update your Facebook group page description, add group members and ask some of the members or your Facebook friends to assist you in managing the group.
Managing your Facebook Group Page: As a Facebook group Manager and Administrator, your duty is to be very active on Facebook (be online) . Many people are on the internet searching for different types of links and millions of Facebook Users join different kinds of groups everyday.
Every Facebook group is programmed to allow the Administrator to accept or decline any member request from a user. If you are not very active online, you may delay member request from potential users and this may lead to little or zero traffic to your website. It is highly advised that you keep a closer eye on your Facebook Group Page.
Check member request on your group page regularly to accept or decline users who wants to join your group. Create live events and promotions for your members very often in order to keep them participating in the group. Share interesting ideas and answer questions of group members. Tag your Facebook friends or members in your post while you ask them to share content in your group.
Note that notifications are sent to your group members every time you like, comment or share their posts. Send as many notifications as you can to your group members by reacting on their posts. You will begin to obtain instant free website traffic from your Facebook group and build email list via your website on a daily basis using this free Social media marketing strategy.
Join Facebook Groups: Find Facebook users who may need your products or services with Facebook search bar. Type keywords of your niche or related brand in the search box on your Facebook home page, hit the search button, click groups and start joining groups from the search results. It is highly recommended that you join less than 20 groups in a day to avoid your Facebook account from being suspended
For example, A computer technician can get instant free traffic from Facebook by searching and joining I.T or pc hardware related groups. The same goes for all types of brand and businesses. You can join at least 10 groups in a day. Provide help, comment or answers to other group members and share your website address across your groups.
If you provide good answers or free consultation services to group members on Facebook then you are likely to receive instant organic website traffic and may become a long-term consultancy service provider for other group members.
Share new and helpful links of your web pages or blog posts in all the various Facebook groups you have joined on regular basis and drive instant free traffic to build email list on your website.